Business/Account Management

Categoracle's team has represented manufacturers in the customer management of the three major retail groups in the grocery industry - Woolworths, Coles and Metcash - at both account and business management level.

Our practical experience incorporates: negotiation of cost-neutral trading terms, implementation of category profit-focused promotional programs, presentation and implementation of category range reviews with an efficient assortment focus, acceptance of a customer business plan process driving mutual profit benefits and winning private label tenders.

Having been at the forefront of face-to-face dealings with the same retailers who make decisions impacting on your business every day, Categoracle's people can provide realistic business solutions to the issues facing your categories.