Testimonials

"Antony Wilson from Categoracle is currently engaged to identify opportunities for our business utilising his extraordinary analytical and category skills. Antony’s approach is based on real facts and critical numbers that reveal concerns and highlight opportunities not only for our brand of products but for the category as a whole. I am mostly impressed with Antony’s passion, belief and enthusiasm for his work. His direct style coupled with analytical work provides an insight that challenges you and forces you to think differently. I am looking forward to the realisation of the planned market growth using Categoracle’s practical business tools."

Sue Ismiel
Chief Executive Officer
Sue Ismiel & Daughters


"Lindt & Sprungli (Australia) Pty Ltd has developed a very positive relationship with Categoracle and Antony Wilson. We engaged Antony with the view to increasing our category management expertise. I believe Antony has an exceptional knowledge and skill base. His insightful approach to analysing the overall category will enhance our future sales and profitability with our major trade partners. I believe being best in class in this area will only become more important in the future and Antony's work is key to achieving this status."

Steve Loane
CEO
Lindt & Sprungli (Australia) Pty Ltd


“Green's General Foods engaged Categoracle in order to gain a depth of category insight in our core business of Baking. Categoracle has been able to provide a viable category management solution that internally we could not find. This category story has been well received by the targeted accounts.”

Matthew Russell
Group General Manager
Green's General Foods

"Categoracle's sound analysis and insights challenged many established perceptions in the business and stimulated new category approaches."

Blane Coulcher
Trade Development Manager
Dairy Farmers