Welcome

Welcome to Categoracle – a Category Management consultancy that specialises in delivering credible, critiqued category strategies to drive 'real' sustainable profit growth for our clients’ and their retail partners.

We have a history of contrbuting significant sales and profit growth across more than 30 categories in the Grocery, Pharmacy and Consumer Goods industries in Australia, New Zealand, UK and Asia.

Our client's testimonials are recognition of the value we generate:

"Antony Wilson from Categoracle is currently engaged to identify opportunities for our business utilising his extraordinary analytical and category skills. Antony’s approach is based on real facts and critical numbers that reveal concerns and highlight opportunities not only for our brand of products but for the category as a whole. I am mostly impressed with Antony’s passion, belief and enthusiasm for his work. His direct style coupled with analytical work provides an insight that challenges you and forces you to think differently. I am looking forward to the realisation of the planned market growth using Categoracle’s practical business tools."

Sue Ismiel
Chief Executive Officer
Sue Ismiel & Daughters

Category management is the process of enriching your business with consumer insight leading to the implementation of an effective Category Development (CD) framework that justifies retailer execution and ultimately delivers consumer benefit.

– Categoracle 2007

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