Company name

When considering potential company names we wanted something different but meaningful to our prospective clients. It needed to describe what it was that we were about in an impactful way such that it was memorable.

We came by the name ‘Categoracle’ as it reflects the field of our expertise – category management – as well as the futuristic nature of our business – using qualitative and quantitative data to predict better and more profitable business outcomes for our customers. An oracle is ‘a divine communication or revelation’ and if something is categoricle, it is ‘unconditional, straightforwardly true or false’.