Welcome

Categoracle offers fact-based, action- and results-orientated solutions that consider your customers’ and consumers’ needs in delivering improved business outcomes for your organisation.

We work closely with your staff to generate ownership, accountability and responsibility in adopting the improved business processes recommended.

Our approach is to:

Analyse your data to determine precisely where the issues and opportunities lie for your business and the category.

Interpret the analysis to ascertain which critical actions should be implemented to leverage the opportunities and overcome the issues identified.

Transform your business and the category in which it operates to a more profitable and viable investment for both you and your retail partners.

Our client’s testimonials are recognition of the value we generate:

“Antony Wilson from Categoracle is currently engaged to identify opportunities for our business utilising his extraordinary analytical and category skills. Antony’s approach is based on real facts and critical numbers that reveal concerns and highlight opportunities not only for our brand of products but for the category as a whole. I am mostly impressed with Antony’s passion, belief and enthusiasm for his work. His direct style coupled with analytical work provides an insight that challenges you and forces you to think differently. I am looking forward to the realisation of the planned market growth using Categoracle’s practical business tools.”

Sue Ismiel
Chief Executive Officer
Sue Ismiel & Daughters